Purpose of this Backgrounder
This backgrounder is intended to provide context beyond the Media Release. While the Media Release announces the news, the Backgrounder explains the story behind the collaboration, the inspiration for the project, and its broader significance.
Building on Michigan’s Cherry Heritage
For more than a century, cherries have helped define Northern Michigan’s identity, economy and culture. The 100th National Cherry Festival provides an ideal opportunity not only to celebrate
that remarkable history, but also to look thoughtfully toward the future.
The collaboration among Wunsch Farms / Third Coast Fruits, ŌBrien Vineyards, and Red Pine Enterprises LLC was created with that philosophy in mind. Rather than simply introducing…